Archived entries for observation

Vote For Your Favorite Pale Ale

Awesome concept, but failure on execution and experience.

I bought a beer sampler today from Southern Tier Brewing Company. I’ve had their IPA before and enjoyed it, so I thought I would try the sampler. When I opened the box I found a flyer asking me to vote for my “Favorite Pale Ale.” My first thought was “oh, cool” but I wasn’t exactly sure what was going on. I didn’t know if they were competing against other breweries (and were pandering for votes) or if it was an internal initiative to connect with their customers.

The url on the flyer pointed me to the Southern Tier Brewing Company website, so I figured it was an internal initiative, which got me excited. I think its great when companies reach out to their consumers for their opinion even if its just for a taste test. I looked up the website to see what was going on. Long story short: great idea with poor execution.

Let’s take a deeper look. Continue reading…

Please “Actuate Signal”

C’mon, really? Who wrote this? Who thought most people think about the sensor for traffic lights as “actuating signals?” Really?! This sign is at the exit of my office building, the Smith Bros. Hardware building in Columbus, OH. The sign is meant to tell drivers where to stop so the sensor is activated and the traffic light changes.

It blows me away every time I see it. It’s a constant reminder that bad design decisions are made all the time with everyday objects like this sign.

I originally thought this was a custom sign (made to look standard/official), but after a little search I found the Standard Sign Design Manual from the Ohio Department of Transportation, Office of Traffic Engineering. The image below is from the black and white regulatory series. Evidently, it is an Ohio specific sign type.

Continue reading…

Snowfall Preparation Norms

I’ve noticed recently that a handful of people raise their windshield wipers when we are expecting snow. Its pretty obvious what going on here: they are raising their wipers so they don’t get frozen to the windshield. This isn’t a shockingly new phenomenon, but I haven’t really seen it as a widespread behavior, and I’ve lived plenty of years north of the Mason-Dixon line. A simple action performed up front potentially saves alot of time and effort scraping off ice later on.

So, why don’t more people do this?

Continue reading…

Signage Obscura & Root Problems

Sometimes design solutions don’t address the root problem and subsequently cause problems of their own.

I had to use the toilet at the dentist office before my appointment the other day, and came across this obscured sign.

“Please do not flush paper towels”

The sign itself isn’t novel. It’s not like my dentist is the only one encountering this problem. What’s interesting here is the design problem. Not with the sign itself, and ultimately not with the obscuring of the sign. The question is why is the sign necessary in the first place, and secondarily why did the sign get obscured.

Continue reading…

Wrong Number (Text Version)

Do you know who these people are? I don’t. I received these photos in quick succession as a text (I’m assuming by mistake). Its the first time that I’ve received text messages sent to the wrong number. I guess its not to surprising, since people dial the wrong number all the time when dialing phone numbers for voice calls, so why should it be any different for text messages?

I sent them a reply message thanking them for their photos, and letting them know they sent them to the wrong number in case they wanted to try to send them again to the actual intended recipient. I haven’t heard back yet.

Continue reading…

Subtle Branding

We got a few strings of LED Icicle Lights this year from Target to put up on the house, mostly to satisfy Cooper’s holiday spirit.

I noticed the other day that the LED lights display a signature light pattern that looks suspiciously close to the Target logo. I can’t believe that the similarity is simply an accident or coincidence.

target_lights

What do you think?

Pecha Kucha Night Presentation

I recently had the honor of presenting at Pittsburgh AIGA’s 2nd Pecha Kucha Night.

What’s Pecha Kucha? Basically, each presenter is given 20 slides and 20 seconds per slide. The presentation is set to automatic, so the slides keep moving forward whether you are ready or not. That’s 6:40 to present an interesting idea and tell a compelling story.

It was great fun, and I would do it again in a heartbeat.

I presented an update to a side-project I have been working on just for the fun of it: my side view mirror project. Basically, I’ve been taking photographs of drivers through their side view mirrors during my daily commutes.

Check out the video below to experience it for yourself.

Continue reading…

Birds on wires

Birds flocking around a series of power lines, in the evening. Sort of “musical chairs” for birds. By Wes Johnson:


powerlinerflyers from wes johnson on Vimeo.

(Go to Vimeo to watch in HD.)

Fifty People, One Question: Wake Up

Crush + Lovely have a two new videos in their Fifty People, One Question.

The question this time is “where would you want to wake up tomorrow.” It’s simple, beautiful, and expansive.

Fifty People, One Question: Brooklyn from Crush + Lovely on Vimeo.

Fifty People, One Question: London from Crush + Lovely on Vimeo.

Rear Views Project

I’ve posted the first set of 16 images in my Rear Views Project.

I’m currently working on a project capturing images of drivers during my commute to and from work. One of the only ways we have of connecting with each other is through our rear view mirrors.

Below is a growing subset of of the images I am collecting. I am still in the process of gathering images and probably will be for a while.

The photos are presented in an interim format, as I haven’t yet decided on the final format of the project.

Check it out and let me know what you think.

Moleskine Journals at Grocery Store

Moleskine journals used to be hard to find and part to the hipster uniform. I use a couple different versions of moleskine journals myself that I’ve picked up in different places.

I was really surprised when I walked into my local grocery store and found a Moleskine display.

I’m not sure why I was surprised. Its pretty standard practice for brands to move from the wings into the forefront merchandising. As media follows culture, brands move from the periphery to center-stage. But it was a little startling to see what used to be a brand of a counter culture in the middle of middle-america.

Unfortunate Juxtaposition

Here’s another shot I took on my way to work. In the most recent episode of Mad Men there was a scene in which one of the guys gets yelled at for not catching a tv ad for a washing machine featuring its agitator just following a scene from the show discussing communist agitators. The temporal juxtaposition caused an uproar from conservative viewers. With this scene fresh on my mind, I rolled up to the above intersection and couldn’t help noticing the inadvertent political statement being made by the billboard. Even though this emergent political statement wasn’t intended. We need to be aware of the contextual environment into which we place products or messages.

What do you think?

A Focus on Bling

I shot this on my way into work today. What are people thinking? Don’t they recongize the discrepencies between the what is being signified by the bedazeled “BLING” plate and the Ford Focus? What do you think?

Commuter Observations

Like many Americans, I have a mostly uninspired commute to and from work every weekday. I typically spend my commute relaxing to music, catching up on the news, or in silent contemplation of something that may be on my mind. The actual environment or surroundings of my commute have become habitual. Recently, I decided to take a fresh look at the environment that I drive through twice a day. Below are just some of the results.

There are many places in our fabricated world where things/items/objects seem to collect. There are “corners” in the world were things come to rest. When we design environments we need to remember that the corners we create will be a collection spot for debris.

Everything exists within a context, and this billboard is no different. More often than not I find myself stopped at this light looking across the intersection at two guys and a stop light. Poor thing, even on a billboard she still doesn’t get as much press as the boys. I doubt the designers of this billboard gave any thought to how its view would be obstructed when it is displayed in an urban environment.

I love this. Its a beautiful expression what is meaningful and what isn’t to this particular business owner. He cares enough to mow his grass, not enough to trim the strip that the mower doesn’t reach along the edge of the building (or to make sure its grass and not weeds he’s mowing in the first place). Now, I’m not making a value judgment that he should or shouldn’t have edged the grass along the building (the grass looks like this at my house). But it is an physical expression or manifestation of what is valuable to him. The little things can tell alot about our personalities and priorities.

For reference, the above photo is directly across the street from the previous photo of the grass along the wall. Two things are happening here that I wanted to point out. The first one is in obvious juxtaposition to the previous shot. The well manicured, fenced lawn of this school is representation of different set of public values than the auto shot on the other side of the street (represented in the previous photo).

The second point is a bit more interesting to me. Its what I like to call “urban tree rings.” First off, there is obvious oxidation on the pole, which has also bled onto the sidewalk. Now, do you see all those metal bands holding the various elements (boxes, signs, lights) to the pole? If you look closely you can see the varying levels of oxidation and wear on the metal bands. So what, right? Well, now we know in what order these different attributes were placed here and we can interpretively deconstruct the narrative of this one pole. And by proximity one aspect of the developmental narrative of this street corner.

Just another example of urban decay and deconstructive storytelling. By the textures and composition of the various elements of concrete we can start to see into the lifecycle of this street corner.

I really do love this photo, and not just because its of some girl’s butt crack on the back of a motorcycle. I don’t really think that is what this photo is about. There was something very beautiful, natural and right about this whole scene. I don’t know if its something I can explain exactly. It was a feeling I had, and I had to try to capture it on film. What do you think?

These are just some of the things I see and think about on my ride to work every day. What do you see, do, or think on your commute into work?



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